In today’s world everyone does Google Business. Whatever the business is, if it is not listed in Google then it does not get any value. From a small tea seller to a Mercedes showroom. Everyone is crazy about Google; everyone wants to be listed in Google. So that unknown customers can reach out to them and get an attractive sales growth. And it’s also quite easy. Google has developed its technology in such a way that anyone can take advantage of it. I know if you have any business then you must have also listed in Google by now. But the question is, what percentage of Google’s complete service you can take advantage of. Whereas all their basic services are free.

The reality is that without an expert, you can take advantage of only a few of its services. Large companies get all the work done by experts only. And along with taking full advantage of every free service, it also takes advantage of some paid service. Because they know that they will get manifold profits from the customers coming from here. But small companies feel that the amount of money they invest here, may not get the same benefit. And they think so because they don’t have any expert to tell about the benefits from here. In fact, even hiring a specialist seems like an additional investment for them. Then who will tell them that if all the free services are availed then it can be more beneficial than the money given to experts.

As soon as we open Google Business, first of all in the home section we get to see a rough overview of our business. Here we get a button to post, put a photo and give an advertisement. Moving on, there is a small business performance table, post performance section, and latest reviews to see. Seeing just this, we go out. Never even try to look further than this.

Let us try to help you a little. By reading this article, you will at least know whether to get Google listing done by an expert or by yourself. From this article you will also come to know that there are many such things which you have overlooked or maybe you could never set because of lack of knowledge.

Google Business Post

Some of the features given by Google such as posts, insights, messages, products and services, which we may not pay attention to at all. We get entangled in info, reviews and photos only. But the real game would have been in the posts and insights.

If you keep posting about your business regularly, then only Google will understand that your business is in active mode. And only then Google will notify everyone who visits your location about your business and ask for a review. This will be a kind of free advertisement for your business. And a smart businessman will never miss this chance.

We hope that if you are a serious businessman, never leave your business information incomplete in the info section. You will never ignore feedback, praise or complaint in the form of user provided review in the review section. And it is also expected from you that you will keep on giving photos of every incident or event of your business campus in the photo section. This is exactly what you do with your Facebook, Instagram profile, and you know why you do it. My advice would be that you continue to do these things with your Google Business Profile.

Google My Business Insights

The Insights section is one such section which would be totally foolish to ignore. You must pay attention to it in your free time. Here you will get the complete analysis of the business. The first graph where you will get to know about the customer’s search nature. You can find out what percentage of people search by your business name. Which will be visible to you in the name of Direct and it will be displayed in green colour curve.

Then you will see a blue coloured curve which shows what percentage of people have reached your business searching for any category, product or service. Customers who have reached your business searching for any brand related information. And the full circle shows the total number of customers who have viewed your business for one reason or another.

Customers view and actions

Moving forward, you will see another graph which will tell you how many people have searched you in Google on which day and how many people have searched on the map. Remember that you will be able to see every graph given by Google from three perspectives. First weekly, second monthly and third quarterly. In the top left side of the graph you will find the option. If you look at the day-to-day basis, you will understand that why a large number of people have come to you on a particular day. What was special that you did on that day? Or some special incident has happened around you on that day. If possible, you increase the number of customers by repeating that work.

In further customer actions, you will find that how many people visited your website on the day, how many people could reach you using map, how many people called you by taking number from google. And how many people messaged you through Google. A map is shown immediately below it. From here you will be able to know from which place how many people have requested for your business location. Below the map you’ll find a graph of a phone call again. In which it has been shown in the details that on which day how many people have called you. Then there will be another graph from where you will be able to know at what time of the day when your business is most searched.

And by combining all the above four graphs, you will understand that at what time and why people reached you. Have you made any offers these days? Did you activate any discount plans? Did you launch any particular product or provide any special service on that day? You will remember all these things while paying attention to these days. And accordingly, you will have a very clear understanding of what steps to take next in your business.

Photo views and Photo quantity

Photo view and photo quality These two sections will tell you about the activity of your competitive business. The first graph will show you how many people have viewed photos posted by you and your customers on Google on particular day. And just below the graph, a camera icon will be showing an advice from Google about how your photo is performing. And also gives you a link to post more pictures. It directly indicates that the more photos the more views. Whether that photo is posted by you or your customers.

And the second graph will tell you that how many photos are in your profile in comparison to your competitors’ profile. And how many of these pictures you posted and how many of your customers. Overall, from these two sections, you will understand how much attention you have to pay on Google in order to attract your customers.

If you take this care, then I promise that the number of customers will definitely increase in your business. But there will be many of you who will not have time to do this much, or some people are not so skilled and can analyse all these graphs. So, you can hire an expert. Trust me, your business will be more profitable than the payment made to the experts. And if you will be able to give time and by understanding you can use what is written in this article, then stay connected with us. Our next article will be on the remaining three sections on Products, Services and Website. I hope you like this article, so please share this post as much as you can. And comment if you have any query. I will definitely answer.